2025-10-06
In the densely populated historic cities of Europe, where narrow streets and complex construction environments present extreme challenges, XCMG Schwing's 37-meter concrete pump truck has emerged as a game-changing solution. The machine not only meets Europe's stringent standards but has also gained market recognition through its outstanding performance, marking another breakthrough for Chinese manufacturing in the premium European market.
Yang Dongsheng, Chairman of XCMG Group and XCMG Machinery, recently outlined the company's European strategy at the 2025 bauma Germany trade fair: "Our focus is on deep cultivation in Europe, refining our approach in niche markets through the integrated development of both Schwing and XCMG brands to deliver premium products and solutions for European customers." This statement reflects XCMG's firm commitment to the European market.
The European engineering machinery market imposes exceptionally high technical and environmental requirements, with strict demands on equipment comfort, reliability, and energy efficiency. XCMG recognizes that genuine understanding of customer needs is the key to market success.
The XCMG Schwing 37-meter pump truck has distinguished itself in the European market through three key competitive advantages:
Initial European users have praised the pump truck's performance: "XCMG's concrete pump has demonstrated excellent performance across multiple construction sites, impressing us with its meticulous craftsmanship, operator experience, and consistent pumping capability." Such customer validation serves as the strongest endorsement of product quality and service excellence.
Europe represents a strategic pillar in XCMG's global expansion. XCMG Schwing has focused on developing localized "scenario + product" solutions tailored to regional policies and working conditions, while building diversified sales networks and comprehensive after-sales service systems. The company is creating a customer-centric ecosystem offering full-spectrum support.
The recent product delivery exemplifies XCMG's "In Europe, For Europe" strategy, demonstrating deeper market penetration. Beyond product exports, XCMG aims to transfer technology, services, and expertise to foster mutual development with European partners.
Moving forward, XCMG plans to strengthen its R&D capabilities and localized services while maintaining its commitment to sustainable globalization. Guided by its "Technology Leading, Indestructible" philosophy, the company will continue innovating to deliver superior products and services, contributing to the global engineering machinery industry's advancement.
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