Doosan Bobcat Hosts Employee Open Day to Strengthen Workfamily Ties

When the boundary between work and life transforms from rigid separation to harmonious integration, and when corporate culture permeates daily family experiences, employees naturally develop stronger belonging and satisfaction. Doosan Bobcat Forklifts demonstrated this philosophy with great success during its inaugural Family Open Day event on March 22, 2025.

The carefully designed open house offered employees' families a firsthand look at the company's operations through engaging tours and activities. As sunlight bathed the industrial campus, participating families arrived to document their experience with commemorative photos at a signature wall, marking the beginning of their exploratory journey.

During the opening ceremony, Choi Jaewon, President of Doosan Bobcat China, and Sun Xiaohe, Party Committee Secretary and Labor Union Chairman, delivered heartfelt addresses. Both executives extended warm welcomes to all attendees while acknowledging the silent support families provide to both employees and the organization. Their remarks underscored the company's commitment to valuing employees' personal lives alongside professional contributions.

Guided by company staff, visitors received comprehensive briefings about Doosan Bobcat's global operations and historical development. The tour progressed through administrative offices, production facilities, and engineering spaces. Children stood on tiptoes to peer at workstations where their parents spend weekdays, while adult family members absorbed technical explanations about forklift manufacturing processes. The precision equipment and streamlined assembly lines generated audible admiration throughout the group.

The event's energy peaked during specialized forklift demonstrations, where operator Sui Jian executed precision maneuvers including balloon bursting and barrel handling. Traditional carnival games including ring toss and bean bag throw created intergenerational bonding opportunities, with parents coaching children and colleagues cheering each other. Laughter and applause filled the venue as families connected through shared experiences.

Following the activities, participants enjoyed specially prepared family-style meals before receiving commemorative gifts personally distributed by President Choi. Young attendees departed clutching souvenirs while already asking about future events, signaling the program's resounding success.

The inaugural open house effectively connected employees' personal and professional worlds while demonstrating how corporate responsibility extends beyond workplace walls. By fostering mutual understanding between staff and their families, Doosan Bobcat strengthens its human-centered philosophy while building foundations for sustained organizational success.